Precision built onthe Pacific.
A boutique digital advertising agency specifically built for growing SMBs.
Allan is the Founder and CEO of Sunbreak Digital based in Los Angeles, California. Before Sunbreak Digital, Allan was a Senior Growth Partner at Google specializing in digital marketing strategy for over 100 of Google's SMB clients managing over $75M in advertising revenue. In addition to Allan's client facing work at Google, Allan was a key educator within Google's Global Business Organization (GBO), consistently training and developing Google's own customer-facing teams.
Allan founded Sunbreak Digital after identifying a significant gap in the agency landscape. While partnering with various agencies during his tenure at Google, he saw that many were failing to deliver on their promises to their clients. He witnessed agencies assigning junior account reps to high-priority accounts, providing misleading reporting, and ultimately failing to provide the dedicated attention that growing businesses deserve.
At Sunbreak Digital, we anchor every partnership in transparency and expert-level execution. Through aligning every detail with our clients' specific goals, we ensure that every business receives the in-depth strategy and execution necessary to thrive in a competitive digital market.
Strategy
Digital marketing strategies that work harder for your business.
Our agency begins by conducting a thorough analysis of your business objectives, target audience, industry landscape, and competition. Based on this information, we develop a customized strategy and budget allocation to maximize your ROI and achieve your advertising goals.
Digital Marketing Strategy Development
PPC (Pay Per Click Advertising) Management
Digital Marketing and Sales Consulting
White Label Services for Agency Partners
Process
How our process works.
- 01
Discovery & audit
We start by understanding your business, revenue goals, and competitive landscape. If you've run paid media before, we conduct a full account audit - surfacing wasted ad spend, structural issues, and untapped opportunity across every campaign.
- 02
Strategy & channel mix
We build a digital advertising strategy around your lead generation goals - identifying the right channels for your audience and mapping out budget allocation, bidding approach, and targeting with intention. No guesswork.
- 03
Build, restructure & execute
Whether we're building from scratch or optimizing existing campaigns, we make sure the foundation is right. That means clean account structure, tight audience segmentation, compelling ad creative, and conversion tracking that actually performs.
- 04
Expert management & optimization
We know that for a growing business, every lead matters. We proactively flag what's working, identify friction points beyond the click, and show up as a partner invested in your businesses growth, not just your ad spend. Your success is our success.
- 05
A true business partner
We actively manage your accounts every day - adjusting bids, testing ad creative, cutting what isn't converting, and tightening targeting to drive down your cost per lead while improving the quality of leads coming through.
- 06
Reporting & transparency
You always know exactly where your advertising investment is going and what it's returning to your business. We deliver clear, jargon-free reporting every month that clearly showcases what is happening inside your campaigns.
FAQ
Questions we get asked a lot.
How do you determine the budget and strategy for campaigns?
Our agency begins by conducting a thorough analysis of your business objectives, target audience, industry landscape, and competition. Based on this information, we develop a customized strategy and budget allocation to maximize your ROI and achieve your advertising goals.
How does the partnership work?
We provide a fully managed, turn-key experience, but we view our relationship as a partnership. Our team handles the entire technical and strategic execution from keyword research, bidding, all the way to daily optimization. We look to you for industry insights and feedback on lead quality, ensuring you retain full account ownership and creative approval while we drive the results.
How do you measure the success of campaigns?
Our agency tracks various key performance indicators (KPIs) to evaluate the success of campaigns, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign performance against predefined objectives. We provide regular reporting and insights to optimize campaigns for continued success.
Are paid ads (Google, Meta, etc.) effective for small businesses?
Yes, but success requires precision rather than just a large budget. Paid ads are highly effective for capturing market share when driven by data, not guesswork. Our agency builds high-efficiency campaigns that focus strictly on high-converting keywords and high-intent audiences, ensuring your marketing investment outmaneuvers larger competitors and drives measurable growth.